As a professional event planners in Singapore, no doubt you will be assigned to plan a wide variety of different types of events. There are a multitude of different events you will come across and all of them will be different from one another not only in theme and purpose, but also in the way you plan for them. While there are an abundance of different event types, some are much more prevalent and common than others and 5 of the more common event types we will be focusing on are:
- Award Dinner
- Anniversary Celebrations
- Dinner & Dance
- Product Launch
- Sporting Events
Award Dinner Events
Over at Tembusu Events, we’re one of the market leaders when it comes to planning and executing an Award Dinner event. Before we share more about our work, let us share more about what an Award Dinner is. An Award Dinner basically is an event that our customers want to hold to reward their staff for a job well done, or for long-service, etc. It usually encompasses an 8 to 10-course meal, together with entertainment and games, and most of the time, end off with a lucky draw.
As you know, Tembusu Events logo colour schemes symbolises motivating events, as well as communications through conversations. In our event planning and execution, we want to communicate staff and employee excellence, via our Award Dinner events. To make it a fun-filled event for your attendees, we will also engage renowned and entertaining celebrities or influencers to join us on stage to make it an event you can be proud of!
Below are some of our previous events held at different venues across Singapore. Some venues are traditional venues such as 5 or 6 stars hotels. There are also other interesting venues such as outdoor or even at Sentosa.
Anniversary Celebrations Events
Anniversary events or what the industry commonly calls ‘special events’ are usually events held to celebrate the birth anniversary of a company, or of a product. In layman’s terms, you may have heard of the mega event called SG50, where Singapore celebrated our 50th birthday in style. Over at Tembusu Events (Professional Event Planners in Singapore), we, as the creative event producers, need to think of creative and affordable ideas to wow our customers as well as their internal and external stakeholders. In today’s Covid-19 endemic situation, we will usually propose to do a hybrid event. A hybrid event means there are both physical, as well as online virtual events so that your staff (in the hundreds or thousands) as well as your customers, suppliers and partners can also join in the event and celebrate together as 1.
Here is an example of a Hybrid event that we did for some of our customers last year in 2021.
- Soft Launch – the product is not advertised and mostly goes under the radar of the general market. These are usually done for products sold from one business to another or for products which are not quite ready for the spotlight and may instead benefit from having a select audience look at them.
- Minimal Launch – For smaller products or products with small incremental changes. Only a small amount of marketing is done for the product to let the market get word of it and not spend a fortune on marketing.
- Full-scale Launch – For mainline products where a lot of marketing is done to get the word out to the market and your target markets. A lot of time and energy is spent to make the event happen as well as budget for marketing.
When planning for a Product Launch event, the venue is also very important and can vary based on the product. If possible, try to associate the product with the venue. For instance, if you’re releasing new software or hardware choose a venue that’s been used for technology like IT shows. Also, if you cater to a local demographic, the venue should also be fairly close to your business so that you don’t make your guests commute a large distance to get to the location. You should also plan for what happens during the event like if you wish to have a live demo for tech products or hands on demos, etc.
Sporting Events are probably the most common and prolific event type with some of the big names like the Olympics, NBA championships, World Cup of Soccer and the Tour de France. When planning for a sporting event (Conceptualized and executed by a professional Singapore event planners), it is important to keep in mind the potential audience as you do not wish to have too little seats or area for the audience but also not have a venue with too much empty space.
When planning for sporting events of any size, it is important to hire an events company with the right ‘heart’ (passion), as well as the right ‘hardware’ (technical expertise, resourcefulness and human resources) to run and manage your event.
For the venue you might want to find a common area where commuting is easy. Sporting events should be held in their respective fields/stadiums like a soccer stadium for soccer or an ice ring for ice skating or hockey.
If you need consultancy or help to plan your next event, just give us a call!