Event planner is an entire industry on its own that’s filled with firms that offer different event planning services at different price points, but even within the space itself it is common to find a lot of heterogeneity to fit ever changing consumer needs. Some of the more common event projects include weddings, private parties and company dinner and dance. However, there is also a large market for formal corporate events such as trade shows, seminars and product exhibitions. In this new-normal, most event planner have pivoted their business model and manage both physical and virtual events, this gives them a lot more leeway in catering to their clients and reaching unexplored markets. Some of the world’s leading event organisers have planned events for royalties and celebrities all over the world, commanding above-market prices for their services and leaving Instagram worthy images all over your feed. Here are some of the major players in the industry with international presence that we take inspiration from for the past years

MKG
MKG is an event management company that is making headlines for their immersive brand experiences, never expect anything less than spectacular from MKG. The event planner firm that is based in New York and Los Angeles is a highly sought after events management company where their customer base includes high profile celebrities or multinational beauty brands. Every business has a niche and for MKG, their magic includes tailor-made event sets for instagram that constantly go viral for its trendy concept. Some of their long-standing clients include brands like Google, Facebook and Netflix. As a women-owned and operated creative agency, MKG’s brand vision has an emphasis on brand action where businesses and their consumers would share engagement through similar values and interaction in the real-world. Their portfolio is full of familiar set-designs that you might have caught a glimpse on through Instagram and they include product launches, exhibit designs and experiential experiences.
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